Guide to Turn Blog Posts into Great YouTube Videos
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Guide to Turn Blog Posts into Great YouTube Videos - There are many successful content creators on YouTube whose creative process begins with blogging. However, they eventually moved to YouTube due to the skyrocketing popularity of video content. Most of these creators have something in common – they turn to content that aims to create YouTube videos from their existing blog posts. If you have a blog and want to do the same, you are at the right place. In this article, I will share all the important information you need to turn your blog posts into engaging videos on YouTube. But first, let's take a look at blogging and YouTube and how they compare.
Blogger vs Youtuber
Blogging offers certain advantages and disadvantages, and so does YouTube. Let's take a closer look at everything by comparing the two content creation methods based on the following factors:
Blogging is a great creative outlet for content creators who are shy in front of the camera – whose creativity comes out in writing. Blogging ranks highly in terms of affordability, because all you need to run a blog is a computer and an internet connection. So, if you want to create something yourself without spending a fortune, blogging is a great place to start. On the other hand, you may need more money to publish YouTube videos. While signing up for a YouTube account is free, since it is a video-based content platform, you may have to invest in high-quality equipment such as cameras, audio recording equipment, and more.
Branding and Expansion
Through a well-researched, informative and engaging blog, you can create a trustworthy brand. While YouTube is a great place to expand your brand's horizons, if you're just starting out, it's best to do so through a blog. Today, new businesses and content creators are struggling to find a foothold on YouTube due to the high competition. So, in terms of branding, stay blogging, and in terms of expansion, move to YouTube.
A blog is something you own, unlike a YouTube channel. It's easy for YouTubers to think their channel is theirs. However, the fact of the matter is that YouTube owns all the channels on the platform. This can make a difference in the long run, especially if your content is controversial. For example, if one of your YouTube videos causes controversy, YouTube may decide to remove the controversial video, whether you like it or not. However, your blog content, even if controversial, will not be removed by others. This is purely in your control and whether or not blog posts stay is entirely up to your decision.
Time For Content Production
The time you take to create content boils down to how efficient you are. However, in general, it can be said that you can create blog content much faster than creating YouTube videos. The reason is quite simple – if you are creating a blog, a major part of your content creation process will only involve writing. However, the same cannot be said for YouTube videos. If you're vlogging (the video equivalent of blogging), you'll first have to capture the footage, which involves a lot of trial and error. After recording a video, you also have to edit it, and video editing is one of the most demanding processes for any YouTube content creator.
Due to the hypercompetitive nature of blogging and Youtube, it will take you a while before you start generating traffic for your blog or YouTube channel. On YouTube, things are a little easier because it's a world of its own, and your competition is limited to the platform. Blogging, on the other hand, involves competing with the wider world of internet like social media, search engines, and you have to put some serious efforts in marketing to generate traffic.
Tips for Converting Blog Content to Videos for YouTube
So, now you know what the difference is between creating content for YouTube and your blog. It's time to find out the best tips that will allow you to turn your blog posts into high-performance videos on YouTube. So, let's continue the discussion.
Choose the blog post with the most practical information
Blog posts that boast practical information are much easier when it comes to reusing content to create YouTube videos. For example, if you have a travel blog, it may be easier to convert blog posts that contain information such as the best places to visit in a given area. You can think of such blog posts as the basis for your YouTube video script. They give you directions where you need to go. On the other hand, if you choose a blog post that contains abstract information, it will be more difficult to create a video from the available information. This is due to the fact that abstract information is subjective.
Pay attention to the main takeaways from the blog post you want to convert to video
So you read a long blog post but can't find the information you should include in the video, along with what you should exclude. This is where taking notes can help you. While reading your blog posts from top to bottom, you should take note of their key points. Again, your focus should be on practical information, i.e., things you can capture via video. When you have key takeaways from your long blog posts, you can shoot videos more efficiently based on the information you gather. Key takeaways will form the basis of your video, that is, they will help in creating the mood of the video. So, while taking notes, pay attention to your entire blog post and try not to get distracted.
Record video patiently
It's easy to think that you can shoot videos easily just because you've taken notes on major takeaways. However, the fact is that video capture is a time-consuming process, especially if you are creating content that requires you to speak. For example, vloggers have to be spontaneous in front of the camera, and that's not to everyone's liking. So, if you want to appear confident, you may have to go through some trial and error before getting the best version. It's a good idea to spend more time than you need to shoot video, as the recording process may be hindered by external elements. For example, if it starts to rain, it will be difficult to record video. So don't leave the house without patience when you go out to shoot a video.
Put the pieces in the editing software
Nowadays, you can choose from a wide variety of video editing software. While Adobe Premiere Pro is one of the most trusted software for editing videos, there are also other alternatives, such as Wondershare Filmora. If you are an amateur, we recommend choosing an easy-to-use editing software, such as Filmora. However, if you are proud of your video editing experience, you can try more complex software like Adobe Premiere Pro. Regardless of the software you decide to use, the fact of the matter is that video editing is the most time-consuming process for creating YouTube videos. During editing, you should also add background music to make the video more sophisticated. Music can play a very helpful role in canceling out unwanted sounds captured during the video recording process.
Check for inconsistencies
So, you've put together your video, and you can't wait to post it on your YouTube channel. However, it is important to remain patient at this point as there may still be inconsistencies between your video and the blog post it is based on. So, before you upload content to YouTube, make sure to check for inconsistencies. Is something important missing from your video? Does your video manage to capture everything your blog post does? Ask yourself this question, and if no further work is needed on the video, feel free to upload it.
Create a connection between your YouTube channel and your blog
Mark Wiens, one of the most popular food vloggers on YouTube, started his gastronomic journey as a blogger. In the early stages of his blogging career, Wiens had many ups and downs. However, he learned from them and incorporated the lessons into his future endeavors. Today, Wiens' YouTube channel has millions of subscribers, and his blog is also doing very well. This is all because of the connection he has built between his blog and his YouTube channel through his branding efforts. There's a lot of consistency in her food blogging and vlogging adventures, and that consistency generates traffic for her YouTube channel and blog.
That's all I can share with you. If you have any questions, please write them in the comments column below. Hope you like it and see you in the next post.